Rachid EhabiHow create a killer lead magnetLead magnets, often seen as a not-so-great term in B2B marketing, are usually connected with not-so-honest tactics, not-so-good leads, and…Mar 9Mar 9
Rachid EhabiHow I use Marketing + Product for GrowthProduct and marketing are essential for driving growth. To make your product a “must-have,” focus on customer-centricity, iterative…Mar 5Mar 5
Rachid EhabiHow Iset up a Go-To-Market Playbook fastI’ll be honest, many years ago I didn’t know what a ‘go to market’ strategy was (despite it being in the name). Years later, I can quickly…Mar 3Mar 3
Rachid EhabiGrowth metrics you need to trackIn the chaotic world of SaaS and Growth. No single metric can provide the complete picture, they are interconnected.Feb 29Feb 29
Rachid EhabiHow I use this Marketing process to get someone to buyWhen I got more into the product side of marketing, I was hit with more marketing acronyms to be made aware of. This time it’s JTBD. This…Feb 27Feb 27
Rachid EhabiMarketing concepts I set in place to SProblems are at the core of what most people and businesses do every day. Being good at problem-solving can make a big impact and…Feb 25Feb 25
Rachid EhabiHow I use process frameworks for marketingNavigating marketing can be tricky because often, we only see the outcome if we understand the steps and strategy involved.Feb 18Feb 18
Rachid EhabiHow I run experiments like a mad Growth ScientistExperiments play a key part in Growth but at the start, I didn’t know how on earth to do it. Now, I can now share a framework for how. I…Feb 15Feb 15
Rachid EhabiHow innovating and optimising = better marketingMarketing is more than just acquiring new customers. To be more strategic about driving growth without relying on acquisition, there are 2…Feb 13Feb 13
Rachid EhabiHow I influence and convince in marketingMarketing involves a lot of psychology, the scientific study of the human mind and its functions, especially how it influences behaviour in…Feb 10Feb 10
