How create a killer lead magnetLead magnets, often seen as a not-so-great term in B2B marketing, are usually connected with not-so-honest tactics, not-so-good leads, and…Mar 9, 2024Mar 9, 2024
How I use Marketing + Product for GrowthProduct and marketing are essential for driving growth. To make your product a “must-have,” focus on customer-centricity, iterative…Mar 5, 2024Mar 5, 2024
How Iset up a Go-To-Market Playbook fastI’ll be honest, many years ago I didn’t know what a ‘go to market’ strategy was (despite it being in the name). Years later, I can quickly…Mar 3, 2024Mar 3, 2024
Growth metrics you need to trackIn the chaotic world of SaaS and Growth. No single metric can provide the complete picture, they are interconnected.Feb 29, 2024Feb 29, 2024
How I use this Marketing process to get someone to buyWhen I got more into the product side of marketing, I was hit with more marketing acronyms to be made aware of. This time it’s JTBD. This…Feb 27, 2024Feb 27, 2024
Marketing concepts I set in place to SProblems are at the core of what most people and businesses do every day. Being good at problem-solving can make a big impact and…Feb 25, 2024Feb 25, 2024
How I use process frameworks for marketingNavigating marketing can be tricky because often, we only see the outcome if we understand the steps and strategy involved.Feb 18, 2024Feb 18, 2024
How I run experiments like a mad Growth ScientistExperiments play a key part in Growth but at the start, I didn’t know how on earth to do it. Now, I can now share a framework for how. I…Feb 15, 2024Feb 15, 2024
How innovating and optimising = better marketingMarketing is more than just acquiring new customers. To be more strategic about driving growth without relying on acquisition, there are 2…Feb 13, 2024Feb 13, 2024
How I influence and convince in marketingMarketing involves a lot of psychology, the scientific study of the human mind and its functions, especially how it influences behaviour in…Feb 10, 2024Feb 10, 2024
